Shanghai Daoqin Plastics Co., Ltd.

         year light tube/pipe 理者, 老一辈 technology dry, has experience 基层员工.

         from has made to enterprise, from negative assets to 如今初绽辉煌.

        共同 target/goal 理想, 坚持不懈 价 value 观, year 浮沉未曾放弃坚持.

         positive is this has force 因子, 组建 一支 toward 披靡, 无往不利 modified plastics 团队.

        十三 year front 2002 year 1 month, 常州常塑 new material has company (lower 文简称“常塑 new 材”)经 国 has made is rear positive formed 立. also is has plastics group remove 一 债务以 outer, what has to new lower, full 靠老一辈 enterprise 家白手起家 精神, 一步一步扭亏 is 盈. is year 产6 10,000 tons ABS new 湖石化做贴牌 processing, is enterprise 做 一点一滴 原始积累. most enterprise 终于靠自己 product to market can, formed from add value low “代 processing ” toward “ independent 产权” 第 one-time type rise grade.

常州常塑 new material has company general manager 张禹

        十三 year rear 今天, for complex market and industry inner large 于求 现实状况, new 材早就意识 to light 靠“ one-time type ” is 远远不够, enterprise in need is technology, and tube/pipe 理三位一体 innovation. company in year month toward 常州市科技局申请建立 “常州 plastics alloy new material engineering research in 心”, already 顺利挂牌, this for enterprise future R&D force and 人才吸引 force, to large function.

         enterprise year 里不断 in-depth R&D modified plastics field/area, in featuring type product: flame retardant ABS, heat resistant ABS, PC/ABS alloy and modified polypropylene (PP). main/primary used for automotive industry, small home appliances, and white electrical appliances field/area. remove product outer, enterprise in industry Technical Service good 评, 第一, is provide product injection molding solutions, ratio 如客户遇 to injection molding and product quality issues, enterprise sales engineering upper is solution property issues. 第二, is provide product most cost solution/scheme 服务, 例如老客户 in development new product 时会遇 to series cost issues, mold opening, mold design, use material selection, product 投入产出 and other, has 客户 关注于 certain 一方面 cost, most rear can to cost optimization. enterprise can from 一开始 start production to most rear 产出一 series step/link in comparison combined 理 建议, 帮助客户 in market competition in cost 脱颖而出. new 材 国 inner market main/primary in in large 区域: 以余姚 is table/sheet market;以樟木头 is table/sheet market and 以昆山 is table/sheet market.

        十 year 坚守 终 formed 专业口碑

        创业初期, enterprise rigid 经 改 made stage/phase 就面临 negative assets machine, 当时银行 and supply 商隔三差五就会 factory 考察, for this 样 生存 ring 境, enterprise pressure export 碑, 脚踏实 完 formed 创业初期 原始积累, 并逐渐 also 清 银行债务.

        2004 year, company expand large construction production 5000吨/ year modified plastics production 基, environmental protection flame retardant ABS obtain 江苏省 high new technology product;2005 year, company obtain “江苏省 high new technology enterprise ”称号, year through ISO9001国际 quality system certification. 09 year and 11 year, due to market demand and processing material need, company 连续两次 expand production capacity, to year, production capacity maintain in 两 10,000 tons / year left right. 2012 year enterprise through Germany TUV莱茵 company 实 验厂, obtain ring excellent supply certification, is in the future outer lower good 基础.

        2013 year new and Shanghai group lower Shanghai polymer positive combined as 书, di in modified plastics field/area formed comprehensive combined as, Shanghai polymer has company is main/primary 以本体 polymerization method production ABS has enterprise, has thick 资金实 force and 人才资源. di 方希望凭借 advantages 互补, future in low VOC modified material, automotive inner specialized material and other large 众关心 front field/area has breakthrough.

        2014 year 3 month 19号, new in Shanghai 股权托 tube/pipe easy in 心顺利挂牌(股权代码: 200532), is year degree 常州第一批 in upper 股交挂牌 enterprise. rear to 政府, market and investment company 关注. year light 张总感慨道: “创业容 easy difficult. is if also 抱 守业 心态 做 enterprise, future by this 不进则退 market 淘汰. ”

         currently, enterprise sales year toward good, Brand concept reinforcement 也注册 常塑商标. 经 十 more year development, company obtain less and product certification: RoHS environmental protection certification, Switzerland SGS testing certification, USA UL certification, ISO9000 certification, and GMC ring excellent supply 商实 验厂 certification and other.

        留学归 引进科学 tube/pipe system

         in company, 张总主 tube/pipe market sales, 资本运 as, internal tube/pipe 理, 入职以 main/primary for enterprise system property tube/pipe and 改革, reduce can consumption, improve/increase 投入产出 rate, specification internal tube/pipe 理, improve/increase 员工积极 property, make enterprise from internal improve/increase product competition force.

        张总海 outer 留学归 rear, in enterprise internal tube/pipe upper large 刀阔斧 改革, 引进 智 can 化现代 production tube/pipe system and enterprise 云平台 tube/pipe system. “我们 not only is tube/pipe upper positive 轨, decrease/reduce force negative 担, meanwhile this is this large 势 趋. ”张总说道.

         in for outer tube/pipe in, 张总继续 add strong/high distributor 运营模式, 一方面 is enterprise 开始主动 in market add large Brand 宣传, improve/increase product degree;另一方面 is 进一步 add strong/high and distributor combined as force degree, 不定期 is distributor provide Technical Support and training, made 定 适应当今 sales policy, true positive let combined as distributor to “零风险” sales.

         in in 线: is polymer/macromolecule 专业出身, also is drop company tube/pipe 理层, rigid to company is has very more need abrasion combined?

        张总: abrasion combined is must. company has very more 老员工 is 国企出身, 他们往往都希望 from outer 回 人 can belt/tape 一 西方先进思想. its to is company can 突然变 formed outer that high and high 福利. is is 他们忽略 outer in high 薪 背 rear is for and tube/pipe high requirements. 改革任何一家 enterprise, short inner 必然会 is belt/tape 阵痛. in tube/pipe 理模式自古以 都 is has 差异, tube/pipe strong/high 调KPI indicators, that must “定 amount ” 东西. China enterprise more 讲究“定 property ”. in development process in, tube/pipe and 执行者必 must good separation 觉悟. in 我接手 enterprise this year, has 员工不适应 development 而提出离职. therefore from 我入职以 large 家都经历 this process, to large 家也都 can understanding 我 做 method.

        稳健 sales ensure 健康资金链

        常塑 new ABS推 toward market has 两 渠道, distributor and market. market 调研, inner 金发, Pret large type modified material enterprise 95%直接供 to 终端, outer Brand more distributor grade separation to 各 渠道 in separation 销渠道 separation to 终端, formed causes lower: 直接面 toward enterprise will has cycle and loan generate, outer enterprise can 接受, 他们不愿意承担资金 upper 周转风险. inner market, ratio 如金发, Pret product to 一汽, upper 汽, force, and other large use 户, this 客户都存 in 3~6 month cycle, therefore inner modified market basic by separation 明确.

        常塑 new sales and inner large separation enterprise different, 75%走 distributor 渠道模式, formed in this type of sales causes has: 第一, distributor product must has competition force, is quality also is price, can and large Brand resistant 衡, ratio 如三星AF312c, LG2500常塑 new and this material quality ratio 肩, can market. 第二, new in 创业之初资金 non 常紧张, degree negative assets 经营, is and distributor 协定, can provide distributor most combined price and can impact market product, is can and outer large Brand product, versus 反, new requirements 一 健康 资金链.

         in in 线: inner product outer has retardant force 吗?

        张总: inner product in export has very large retardant force, and Domestic ABS进 export non balanced. export relatively is 严峻. long 期以, Taiwan, Korea, Germany and other plastics industry relatively strong/high a large amount of Imported Raw Materials to inner market, has separation low 价倾销行 is.

         in in 线: is what modified plastics export volume less?

        张总 is this is: “因 is 我们国家 in modified plastics field/area relatively 晚, world Brand Chi Mei, LG, BASF, Bayer quality, tube/pipe water 平都走 in world front 线, due to production 规模化, to inner and modified plastics price versus upper lower, this heavy made 约 国 inner plastics export. remove outer, Brand plastics quality and function property comparison full, by inner more production 厂商 接受, especially distributor market. ”

         from 规模化 to property 化蜕变

        当今国 inner plastics market, mixed 杂. market competition, 跌跌不休 raw materials market trends and inner 经济 持续 low is pressure in 我们搞传统 industry upper “三 base/seat large 山”. in small enterprise need in this 轮洗牌 in active lower, must need 领悟“ in in 求生存”. is outer large Brand manufacturing profit pressure, Chi Mei, LG;另一边 is inner large company large market separation, 如金发, Pret. 而我们, has 他们无 method and, belongs to that sheet/slice market. certain outer Brand material for/regarding 客户 讲 has property can 剩, this type of lower, new can for formulation adjustment, to most excellent property ratio. this type of adjustment, has technology in small enterprise can formed, 同样国 inner outer large enterprise can can for a small amount of 别案例进行 adjustment, 而常塑 new 材就完 full has force is provide property formulation.

         in modified plastics industry in technology advantages is core competition advantages, strong/high large technology advantages can in design product 时节约 cost, from generate price advantages. long market 调查, in and other property can Brand flame retardant ABS in, new has 足够 底 gas 说自己 flame retardant ABS is property ratio most high. this full 益于十 more year R&D innovation 结果.

        2012 year front, enterprise sales 以“坐商” is 主, 客户主动 upper product, that market development relatively good. plastics industry in heavy foam 并面临 industry machine, fall production capacity 剩, is industry belt/tape small impact. in in this for enterprise 都生死攸关 档口, in sales and selection upper, in small enterprise will more add 务实, will control 牢牢放 in 第一位. new in in 一定会 selection in modified plastics industry from 事 三 year above 熟练人员. in upper, 无论何时何, enterprise will “谋生存”放 in 第一位, control 任何额 outer increase enterprise cost. in tube/pipe 理方面, add more more property 化元素, has 当员工 for enterprise and enterprise direction formed 共识, can 共同完 formed target/goal. in small enterprise in Company Culture 往往就 is 当家人一 人 理念, therefore for enterprise 而言, “没 has 谓 时 理念, has innovation 理念, has and 时俱进, 实事求 is 理念”.

         market 未动 technology 先行

         technology and is for versus versus formed 关系. for/regarding production type enterprise 而言, technology 永远都必 must in 第一位. technology is enterprise product core competition force 源泉, product if has technology 支持, has one-time also one-time more new 换代, most rear has by market this types 结果, especially is in industry large 洗牌 背景 lower. 当你拿不出 has competition force product, 服务做 again good, is 徒劳无功. 如今, 客户也 has 接受 你 product, has machine is more good 服务, through more good again technology rise grade, formed property ring. therefore, “ from manufacturing toward 服务业转 type ”, is simple 空话, is need strong/high large technology as is rear can achieve.

         short 期 讲, enterprise most important is anti 守, 稳健开拓, 赢 生存. China, industry production capacity heavy 剩, 几乎不会 has new demand 诞生. enterprise new increase 客户, large separation is from 同行处 competition; versus 反任何 enterprise 失 客户, large separation is by competition. anti is in small enterprise in large lower 必修课. make market, need has competition force product is toward, fine 心筛选客户, most machine 会.

         future, market trends and industry 出现触底, 并出现反 elastic 时, must large 胆推进, 进一步 reinforcement sales force amount. currently new 材不但没 has decrease/reduce new technology new material R&D use, in month increase. 就像现 in world upper large more 数知名 enterprise, in 陷入危 machine 时, large force decrease its company 开销但却 increase R&D force amount. 反观曾经 industry 巨头如李宁, and 诺基亚, for market reaction and for R&D force amount low most 终导致 its 辉煌不 again. enterprise 都应该越 is in machine 关头, need add large product R&D force degree, most 终扭转局面. if enterprise has this can force or 依然依附老 product 生存, that 么他 命运就 already in 自己掌握 in.

        紧跟时代步伐 步入石墨烯 R&D

         currently, new combined 时代顶尖科技 development, and 常州西太湖石墨烯 industry 园联盟, 拟组建 一支由各 industry expert formed grade 团队, R&D 石墨烯 polymer/macromolecule dispersion hot material, currently already 进入实验 stage/phase. dispersion hot material using/adopting aluminum alloy alloy manufacturing, stage/phase new research polymer/macromolecule material and 石墨烯 composite/compounding, R&D types full new material, this type of material specific gravity has aluminum separation to separation 之一, thermally conductive amount ratio aluminum high 1.2倍, comprehensive cost has aluminum 70%-80%, if this type of material large scope/range use, will is 社会节约巨 large cost, 并进一步推进 light amount development, currently used for substitute/replace LED灯 tool dispersion hot aluminum base/seat. plastics quality light, can property strong/high, can utilizing mold and processing it structure, 而传统材 material aluminum and copper cost high, manufacturing process complex, full can utilizing plastics light easy 改变常规 dispersion hot structure.

         in new technology R&D meanwhile, 张总认 is, is new product also is innovation, must need 立足于自己 主营 business, 切忌跨行 development, 时刻谨记自己 主业 is what. new in force R&D new material meanwhile for 不会放弃 for has formed product 进一步 R&D, and has can can will new technology used for product upper. has formed enterprise is in upper 坚持不懈, 脚踏实 积累, most can formed is industry 领袖.

         future to year inner enterprise will in combined 适 时 machine corporation made renovation, formed upper 市梦想. development 而言, 一 人 again force 肯定也 ratio 不 公众 force amount, in development in 一定会遇 to bottle 颈. 张总说: “我 is industry inner less has belongs to technology 出身 一 平凡 tube/pipe 理者, 但我认 is need use large force amount and force amount, most 终一定会 achieve large 家 梦想. ”

        员工 flow excellent poor 汰

        问 and tube/pipe 理方面, 张总认 is enterprise flow large 自然一样, excellent poor 汰, 适者生存 自然 method 则. enterprise inner is also is 辞退, this types causes 归根结底都 is is “道 different versus is 谋”. flow in 当今社会 very positive 常, new has 别不适应 new tube/pipe 理理念 员工辞职, method 自我适应时, 员工就会 自己淘汰. in enterprise 员工, need 学会感恩 and versus heavy, need can understanding good sheet/plate in upper is “慈善家”, 他们顶 generally 员工无 method pressure and 风险, 创造 数以 100 million 计 就业岗位, 而每 岗位背 rear is 一 家庭 期盼. excellent 秀 人才 for enterprise 说永远都 is 免费, can to enterprise belt/tape 效益永远无 method use 金钱衡 amount.

         in time, comparison 喜欢博览群书, tube/pipe type, melt type, technology type small type is for 象. is: “转化别人 教训变 is experience is formed enterprise 家 必修课. 我们永远都不缺别人立志 范文, 但我们永远缺 less 他人衰亡 案例. need in machine in 生存, is 他人反省, enterprise is development large need to machine, 时刻谨记居安思危. ”

        【编者结语】 in process in, 留学归 张总谦逊 has 礼, strong/high enterprise in has full 靠父辈们 in 创业时期顶住 pressure 一步步走, in, need utilizing 父辈们 资本进行二次创业, let new in future world in more good more 远.