Shanghai Daoqin Plastics Co., Ltd.

in day front launch event upper, Henkel introduction future full new strategy frame 架. Henkel table/sheet 示, is 进一步 add strong/high competition advantages, Henkel will 专注于 accelerated has innovation, sustainable development formed is 差异化 factors, through 数字化变革创造客户 and 消费者价 value.

increase investment, accelerated has innovation

Henkel target/goal is through increase investment accelerated has innovation. this will 包括一 types strong/high innovation methods, expand large for chemical industry tool and data use, more fast obtain more good 洞察.

Henkel also will in full company more market, utilizing innovation and 创意众包 潜 force meanwhile, 推广敏捷 methods, 并继续 investment device and innovation in 心. this will has in has business in has innovation.

Henkel will investment core type and 区, 以支持 innovation and Brand. therefore, Henkel in 2018 year upper 进一步 investment 3.5 100 million 欧元, used for 广告, 数字化 and IT field/area.

promote sustainable development

Henkel will add strong/high sustainable development, make its formed is 一项差异化 competition advantages. is in 2040 year front formed is is gas belt/tape effect/influence enterprise, company plan to 2025 year, in production step/link in decrease/reduce 65% carbon 足迹, and 消费者, and supply 商共同努 force, decrease/reduce 1 100 million oxidation carbon 排放.

is achieve circular economy and plastics waste 零排放, Henkel made 定 宏伟 packaging target/goal: to 2025 year, Henkel packaging will achieve 100% can recycling or can heavy use **, company plan will its product packaging in 化石基原生 plastics decrease/reduce 50%.

sustainable development will 牢牢根植于 Henkel has active 动. through will sustainable development is innovation strategy core 支柱之一, product /美容 use product business and agent and use business will its product combined, especially heavy sustainable packaging solutions and 明确 进一步 Brand 推广.

through 数字化变革创造客户 and 消费者价 value

Henkel through expand has and and 消费者直接联系 full new 数字平台, promote product business in for 一互动 and 数字化 sales.

Henkel will industrial business in 以客户 is in 心 端 to 端数字化 development, from 而创造出 new business machine 会, 并进一步数字化 has upper 客户体验. in addition, Henkel also will 进一步追求端 to data combined, can company, 例如创造出由人工智 can innovation and made solutions.

Henkel also will investment 于数字化人才, especially is tool future can force and deep thick technology industry long data 科学家 and engineering 师.

most rear, Henkel 希望开启数字化 business improves efficiency. Henkel will heavy its in 数字化 field/area 配置, 建立一 名 is “数字化 business ” new 部门. Henkel already in year year 底设立 一 new 首席数字信息官（Chief Digital and Information Officer ）职位. Henkel 数字化 and IT团队 will 统一由首席数字信息官领导, 而首席数字信息官 will toward 首席执行官汇报.

Henkel new “数字化 business 部”建立 in large 支柱之 upper: its is “ business technology ”, through optimization business process/workflow and IT system improve/increase 整 价 value efficiency. its is “ Henkel 数字化”, new 部门专门 negative market toward and innovation 事务. 鉴于此, Henkel positive plan in 柏林, silicon and 亚洲建立数字 innovation in 心.

严格塑造 made business combined

积极 business combined tube/pipe is future direction core elements. Henkel already 经确定 总 sales ultra- 10 100 million Brand and type 别, main/primary is product business, its in 约50% will in 2021 year front or 停产.

in addition, merger and acquisition still will is Henkel strategy important formed separation. acquisition key/critical standards is in target/goal can obtain property, strategy combined degree and 财务吸引 force.

Henkel will 专注于 add strong/high its product business in and product type in 领先 位, 开拓“空白” field/area and new business 模式, meanwhile will through acquisition expand large bonding agent technology business technology 领先 位.