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CIAIE 2020 strong/high 势开启 history upper most large 规模推广宣传!
CIAIE 2020第十届 China Shanghai automotive inner and outer exhibition 展出面积 will ultra- 6万平方米, ultra- 1000家 Brand enterprise 参展, is 切实保障参展商 利益 and 展会效果, more more excellent 质买家, comprehensive improves “CIAIE 2020 Shanghai automotive inner and outer exhibition ” 知名 degree, Brand force, 展会组委会组织 strong/high large 专业团队, 围绕展会 inner and target/goal has plan 开展观众组织工 as, 本届展会宣传 force degree front, is inner 同行展会 in most large 广告宣传.
versus for 往届, CIAIE组委会今 year high degree heavy 视传播手段 construction and innovation, 积极推进改革 innovation, melt 媒体呈现, inner outer 宣社宣网宣联动, full 媒体同步发 force, more 样化, more 渠道, full 方位 宣传矩阵, 阵容空 front strong/high large, upper poly industry 知名媒体, micro 信朋友圈广告, 信息流广告, 百 degree 推广, new 媒体平台, micro 信公众号, electronics parts, short and other, lower core 杂志期刊, 江浙沪区 core 路段路牌广告, machine 场广告, core automotive industry 商圈广告, type type 展会 推, 邮寄入场券 and other in-depth 展会宣传, has innovation property 互动式 投票 active 动推广, 展会现场直播, full 方位, 立体式推广, full 方面, more 层次 宣传 landscape.
一, lower 宣传
路牌广告
本届展会 in outer 路牌广告方面 heavy 金投入, 辐射之广 and force degree is 历届之 most, in 江浙沪区域 core 路段如: high speed /京沪 high speed 无锡北, 苏州互通, new and other focus/key point high speed outer 广告, strong/high large 展会 公众认知 degree, 精准覆 cover/cap target/goal market. remove in 江浙沪区 focus/key point high speed 路段进行广告投放 outer, in 宁波, 无锡东 high-speed rail and other 人流密集处做 a large amount of 广告投放.
协会 and related machine large force 支持
组委会 add strong/high and outer China 领事馆, full and industry 协会, large type enterprise and main/primary industry combined as, currently already obtain China automotive industrial 协会, China automotive parts industrial has company, in automotive parts investment has company, in automotive material 委员会, automotive light amount green 科技联盟, in new can can automotive industry combined 会, China plastics processing industrial 协会, China lighting electrical appliances 协会, Shanghai mold technology 协会, deep automotive electronics industry 协会, automotive engineering 师学会, Germany procurement material 流协会, France automotive parts 协会, Korea automotive industrial combined as 协会, Italy automotive industrial 协会, Taiwan 区车辆 industrial 同业公会, automotive parts industrial and other inner outer 近百家 industry and 商会 支持; another outer market 部人员积极开拓海 outer market, and more and industry for high summit combined as 协定, more automotive industrial development; expand large in inner effect/influence force, more more enterprise 参展参观.
买家团邀约
组委会联 combined related and and other 积极组织买家参观, another, large industry 协会, high 校, large type enterprise 也纷纷积极组团参观, 2020 year, 组委会 will 组织200 left right 买家团 front 参观.
展会资 material toward 派发
组委会 printing ultra- 20万份 贵宾证, 入场券, full large type automotive parts, automotive 城, mold manufacturing, machine and sleeve/set and other manufacturing large type use mono 位以邮寄 methods has 效派送.
full related active 动宣传
组委会组织 market 推广人员 to related 展会巡回宣传, selection add inner outer relatively tool and effect/influence force upstream and downstream forum and 专业会议, automotive parts, automotive can manufacturing, can 驾驶, can base/seat 舱, automotive material and process, machine plastics, mold, made equipment, leather, material, metal processing, machine 床, automotive bonding material, elastomer and other related and summit forum and other, 直接面 for 专业观众进行宣传推广, year already 经走访 Germany, Japan, Korea, USA, France and 北京, Shanghai, 广州, deep 圳, 杭州, 宁波, 苏州, 南京, 武汉, heavy and other 100 more automotive related industry forum 会议, 派发资 material 累计10 more 万份.
呼叫 in 心专业邀请
展会 in 观众组织 force degree upper versus for again add 码, 整理并建立 procurement data 库, 组建专业 electrical 话邀约团队, utilizing 信息化手段记录 and analysis procurement demand, 按需推送展会信息, will 邀请10000 left right tube/pipe 理人员, technology 人员, procurement to 会交流 and procurement.
VIP procurement 商免费服务
made 定VIP procurement 商免费服务策略, utilizing 免费酒店, high-speed rail 票, machine 票打折 and other various 吸引VIP procurement policy, meanwhile, will various 观众邀约激励 policy, utilizing various 渠道公开推送 to target/goal procurement 商, and for 观众, made core 免费巴士接送服务体验, 进行人 property 化 观展线路 and design.
二, upper 广告宣传
百 degree , 谷歌搜索竞价广告
百 degree 搜索 engine and 谷歌搜索 engine is full use amount most more engine, through 百 degree , 谷歌营销投放搜索广告以 and key/critical fast 排, comprehensive cover/cap automotive industrial industry,每天处理数10 100 million 次搜索请求, let 100 million has demand industry 专业人士看 to 我们 展会信息.
信息流广告
我们 already 经陆续 upper 线抖音, day strip/profile, easy, new 浪 信息流广告, through use 户画像 let 我们广告展现 to target/goal industry 人士, currently light amount to 近1000万次, promote and for CIAIE automotive inner outer 饰展会 comprehensive understanding.
朋友圈竞价广告
朋友圈竞价广告, toward 投放人群, type type 展会推广5场+朋友圈号码包 published, using/adopting 沉浸式 广告 design, use views meanwhile, formed 功凸显 展会特 color, 规模以 and 历届展会 盛况. belt/tape 展会 举办信息, 报名入口, large large use 户渴望参会 积极 property. currently light amount to 近10万次.
EDM short 信&手 machine short 讯推广
经 历届展会 沉淀, already 经建立华东 区 most strong/high large automotive technology 买家资 material 库, data amount 达30万+, through electronics parts, machine short and other toward full target/goal 买家发送展会资 material, 邀请精准买家参观, 直接宣传“CIAIE automotive inner outer 饰展”.
展会 and automotive 媒体- full automotive industry 平台 combined as, in its data use in, 英, day types 文字发送 electronics parts and 邀请函七万 more 封, in its 网站首页 show/display 展会推广图 sheet/slice.
权威媒体 strong/high 势宣传报道
CIAIE Shanghai automotive inner and outer exhibition 自创办以 一直都 to more 权威媒体 支持, China 网, in 华网, 腾讯网, easy 网, new 浪网, day strip/profile, China day 报网, China year 网, China industrial 网, new 闻, China 科技网, China strip/profile, 南方科技, automotive 网, CCTV, new 华社, 凤凰网, new automotive, automotive, 腾讯 automotive, easy automotive 网, 车家号, automotive 网评, automotive 之家, easy 车网, 太平洋 automotive 网, new 车评网, electrical 动网, OFweek new can automotive 网, China new can automotive 网, AI China 网, automotive process 师, China automotive material 网, electronics parts technology, automotive material 网, automotive research 网, 造车网, China automotive 密封网, poly plastics, plastics machine 械网, automotive market 网, cover/cap automotive and other inner outer 近100 more 家业界权威媒体 for to 予 持续关注 and 报道, in 腾讯 new 闻APP进行专题报导(preheating, add hot, rise temperature), interview methods 推介CIAIE automotive inner outer 饰展.
micro 信公众平台推广
组委会 micro 信公众号“ automotive new technology 资讯” has 5万 more 名 automotive industrial manufacturing industry 人士 关注 amount, high cover/cap core 专业观众群, combined more furniture has 200,00 above powder filament “ automotive industry Brand micro 信公众号”, for 本次展会进行 large force 宣传.
industry 媒体Barter广告 and 杂志广告
in inner outer large related industry 媒体网站 and upper 我们投放 a large amount of 展会广告, meanwhile 刊载展会 new 鲜资讯, full 方位推广 introduction CIAIE automotive inner outer 饰展. 近百家 industry 媒体Barter广告; another industry 媒体-杂志广告 has 《 automotive and parts 》, 《 automotive 纵横》, 《 poly 胶》, 《 automotive 文摘》, 《 automotive process and material 》, 《 automotive technology 》, 《 machine engineering 师杂志》, 《 automotive engineering 师》, 《 automotive parts 》, 《 metal processing 》, 《 mold industrial 》, 《 metal processing world 》, 《 poly plastics 》, 《仪 device table/sheet 》 and other.
三, innovation, property active 动
micro active 动
CIAIE 2020-“ most high gas 展商”评选 active 动(线 upper 投票+线 lower 颁奖), “ full automotive inner outer industry Brand strong/high enterprise 评选”, “ automotive inner outer can manufacturing Brand enterprise 评选”, “ automotive inner outer new technology, new process Brand enterprise 评选”, “ automotive inner outer environmental protection material Brand enterprise 评选”“ full automotive leather strong/high enterprise 评选”(线 upper 投票+线 lower 颁奖) and other related 评选, active 动.
现场直播
本届展会 will 会引入网络直播, interview, expert interview, sheet/slice step/link, 进行展 front 预告直播+展 in 开幕式直播+现场展商采访直播+展 in rear 持续报道, more degree enterprise 风采, is enterprise and distributor provide more 样 观展体验 and 收获.
此次CIAIE automotive inner outer in full 媒体 宣传推广背景 lower, in in-depth research lower upper 媒体资源, 熟悉网络营销 methods upper, from 展会自身 features 出发, utilizing combined full new 思维, full 媒体营销矩阵, to history upper most large 规模, 必定会越 越 to more enterprise can, new 辉煌, currently 网络索票 观众数 amount achieve 爆发式 growth, 组委会 electrical 话索票 hot separation outer 繁忙, “CIAIE 2020” expected will 吸引100,000+主 machine 厂, 专业人士, automotive engineering to 场参观交流.
主题 forum
more 场同期 forum understanding industry 痛点推动 automotive industry melt combined innovation
互联网+ large lower, how to automotive industry innovation and melt combined? how to low growth lower structure property market machine 会, enterprise difficult 关, force industry type?展会期间组委会 will more technology forum and technology seminar, is industry and enterprise comprehensive understanding 惑, increase 展会特 color.
拟定同期举办 active 动:
in day automotive inner trim parts and base/seat industry development seminar
in automotive environmental protection base/seat 舱国际 forum
国际车辆 use viscous agent / sealant technology high forum
China use plastics technology forum
China automotive industrial polyurethane ester application high forum
new can automotive and composite/compounding material innovation application seminar
车 use textile product material /无纺布材 material innovation and industry development forum
China automotive leather and environmental protection technology forum
automotive 保险杠 system technology forum
automotive direction technology innovation forum
automotive inner design and process technology innovation forum
automotive can system innovation technology forum
automotive system innovation technology forum
China automotive hot tube/pipe summit
China new can new 车NVH国际 summit
展览现场 new technology launch event, new product 推广会, seminar
CIAIE 2020展会 day 程
time: 2020 year 8 month 7-9 day
点: Shanghai new 国际博览 in 心(浦东龙 cationic 路2345号)
英佛会议展览( Shanghai ) has company
唯一官网: www.ciaie.com
electrical 话: 021-66871823
手 machine: 13917965108(24 small inquiry hot 线)
传 true: 021-51062285
E-mail: china_expo@foxmail.com
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