Shanghai Daoqin Plastics Co., Ltd.

         in 2019 year machine market to saturated and rear, overall market in shrink small, 连续七 季 degree negative growth, large more Brand 也都经历 negative growth. is has less Brand performance positive growth, its in 脱颖而出 Brand, is realme.

图 realme market performance 源自counterpoint

        据Counterpoint most new report: realme手 machine Q3 degree amount ultra- 1000万台, year-on-year growth 808%, full front 7, formed is full formed long most fast can machine Brand.

        继2019 year Q2 degree full can machine amount front 十, realme继续挺进 full front 七. in full can machine amount decline large ring lower, realme逆势 upper 扬, obtain growth, formed 功进入 full ultra- 20 国家 and 区, formed is full formed long fast speed can machine Brand.

         in degree 尼西亚, due to realme C2 and realme 3 strong/high sales, realme is most fast in 2019 year Q3 degree to 100万台 Brand. degree and degree 尼西亚 is most important market, its amount 80% above. in degree, realme于2019 year Q3 degree 以16% market in can machine market in 排名第四, this is has history most high market 份额.

        realme   in degree launch separation plastics outer housing/shell machine type 信息:

        印 degree can machine market amount large, 但购买 force versus for relatively low, machine has large market, 而realme初期开拓 market featuring is property ratio realme千元 machine.

        realme machine in full fast speed growth 益于5G时代 lower, new process 打造 特 has property ratio plastics outer housing/shell (PC injection molding / composite/compounding sheet/plate 材), plastics outer housing/shell versus ratio 3D玻璃甚至陶瓷, not only price low (据 understanding, currently composite/compounding sheet/plate price already low 于20元), but also easy 破碎, rate relatively high.

        随 plastics outer housing/shell processing technology breakthrough, in realme 3 upper more is breakthrough property, 抛弃传统手 machine 屏幕+ in frame + rear cover/cap structure, using/adopting 一体式 injection molding machine 身, in frame separation, using/adopting plastics metal . this type of structure not only has reduce processing cost, but also make machine 实际握感 and 视觉效果 to non obvious improves.

图 一体化 machine realme 3 自rrtechguru

         remove degree market, realme meanwhile in expand large other Southeast Asia (SEA) market 位, already in 20 more 国家/ 区迅 speed expand 展, realme versus launch Q(plastics), X(曲面玻璃) series, separation in different 价位段打造 tool has 惊喜感 越 grade product, let more more year light can to 先进科技 belt/tape fast 乐.

图 realme Q 9 month published Taiwan

         from realme in full published machine type 布局 看, plastics outer housing/shell has breakthrough current situation. degree by is 5G手 machine can and 3D玻璃 and composite/compounding sheet/plate separation lower 陶瓷材 material, 3D曲面玻璃 in machine high market more 胜一筹, due to cost and processing formed product rate issues difficult improves, 逐渐演变 is 3D曲面玻璃 and plastics di separation lower 局面.

        但 in 5G手 machine 时代, 3D曲面玻璃 can formed upper still has 待观察(3D玻璃 cover/cap sheet/plate price plastics 两倍), 若2020 lower semi year 5G手 machine true can 如OEM and 运营商们 言 drop 至2000元 below/following, this category of machine market will is plastics outer housing/shell rear cover/cap lower, has small separation market by 3D/2.5D曲面玻璃占据, amount versus for relatively small.

         Brand core advantages in its fast speed force, Realme strong/high performance table/sheet 明, tube/pipe full can machine market 出现 连续 several degree negative growth, market still in growth, from realme positive growth performance 看, will accelerated 5G手 machine rear cover/cap 主位之争.