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2020 China 休闲零食市 value to 3万 100 million yuan! 看看 this 款创意

Date: 2019-12-27 09:32 Views: 2030 Source: Internet

according to 商务部 published 《消费 rise grade lower industry development report 》, China industry development 异常迅猛, from 2006 year to 2016 year, industry value from 4240.36 100 million yuan growth 至22156.4 100 million yuan, growth degree 达422.51%, year composite/compounding growth rate is 17.98%. data forecast, 2020 year 整 休闲零食 market will to 3万 100 million yuan.

伴随 消费 rise grade, 休闲零食 rise grade more new front active 跃, food in 口味基础 upper 不断追求 product add value, formed is enterprise 诉求差异化 product selection. product packaging 差异化, positive is enterprise achieve product C位出道 tips in.

人 property 化: use demand, fine 致便利

据 most new food material industry packaging trend report 显示, 91% 消费者认 is remove value and 保护价 value outer, packaging property is packaging design important 方面;79% 消费者 table/sheet 示, is improves product property high packaging more more 钱.

in this 方面, Amcor E-Close® packaging is 一 典 type 例子. E-Close® packaging easy 揭开并 can heavy use, for/regarding method one-time property use product can more 次, more use, product can heavy combined 次数达10次 above. versus ratio use 夹子夹住 this category of method, E-Close® can 随时封 combined, 且便于携 belt/tape, this not only has solution 消费者 in product 尝休闲 food 时经常碰 to difficult 题——“吃不完 what to do?”, but also large large improves use 户体验.

another, E-Close® upper design, reinforcement product separation property. in 消费者越 越注 heavy 情感沟通 当 lower, “ separation fast 乐”, E-Close®揭开 and combined process, is use belt/tape has 趣 体验感 and belt/tape 入感, property and property tool.

safety property: food grade ensure food safety

similar E-Close® heavy combined packaging design, in market upper non new 鲜事, main applications in wet product upper, in food packaging field/area, 尚 首次. Amcor innovation will 家庭护理 packaging design use in food upper, in is 消费者 solution food rear difficult difficult outer, rear 也隐藏 very more “你不知道 事”.

例如 versus ratio wet heavy combined use 普通胶 water, E-Close® in 开口处 use is food grade water, full combined related regulations, 消费者 can 放心食 use product.

延 long 保质: can retardant property  帮助延 long product shelf life

经 专业 testing 证明, E-Close® in packaging retardant property and easy label rear retardant property upper performance excellent. packaging retardant property performance is: OTR≤1.0cc/(㎡•24h), WVTR≤0.5g/(㎡•24h). table/sheet 明, through E-Close® easy label product rear, again will product combined, 3天 rear, product inner still maintain good 爽脆口感, this can large large long already packaging use 期限.

2019 year, Amcor 首批E-Close® product 商业订 mono ——“黄飞红”花生充 nitrogen packaging positive upper 市. packaging 无需客户FFS equipment adjustment, can achieve easy and heavy combined function, and can ensure 花生 口感 in packaging 打开3天 rear still 爽脆如初.